An institutional-grade crypto exchange whose marketing surfaces read like a quietly-confident financial-services brand. The base canvas is pure white; Coinbase Blue (`#0052ff`) is the single brand voltage, used scarcely on primary CTAs, signature glyphs, and inline accent moments. Type runs Coinbase's licensed CoinbaseDisplay (display) and CoinbaseSans (body) at modest weights — display sits at weight 400 not 700, signaling editorial calm rather than fintech-bombastic. Page rhythm rotates between bright white sections, soft gray elevation bands, and full-bleed dark editorial heroes (`#0a0b0d`) carrying product-ui mockup cards. Iconography is geometric and minimal; depth comes from card-on-card layering, never decorative shadows.